When someone goes to the store, they should wear a mask so they don't spread COVID-19. They? Yes, they. Because it's the correct singular pronoun to use when you don't know the gender of the person you're talking about or when...
Style and Style Guides
By Karin Cather
Is This Alphabet Soup?
Recently I read something that, at one point, used four different abbreviations[1] repeatedly on a single page. I was taken aback until I read further and saw that there were seven. In fact, the more I read, the more abbreviations I found. Every time the author used a...
Don’t Touch the Kimono
One throat to choke. No. Yikes! Let's go for the ask. No. Open the kimono. By all that's holy, no. That's just creepy, especially in light of #MeToo. Human capital . . . No. No. No. Learnings. Instantiate. Please don't use business jargon. It's often uninformative,...
They and the Headlines
Yesterday (at the time of this writing), John McIntyre, one of the titans of the editing profession, posted the following on his Facebook page, courtesy of The Poke:* The Poke’s caption was, "The kind of headline a journalist waits their whole life to write…."...